Digital Marketing & eCommerce Geek

Hi I'm Martijn... Nice to e-meet you!

Digital Marketing & eCommerce Expertise that ROCKS 🤘

Global Digital Marketing & eCommerce Experience

eCommerce Strategy

Create an online store that is an extension of your brick-and-mortar store. Or go fully digital. A great eCommerce strategy will take any product or service to the next level.

Marketing Automation

Using data in such a way that it is tailored & personalised for each (potential) customer. No need to keep doing things manually. Let's automate the data you have.

Content Strategy

A brand has more to share with its (potential) customers than many entrepreneurs think. Great content tells your story and convinces visitors that you have the best solution.

About Digital Geek Martijn

Digital marketing & eCommerce geek that thrives well in fast-paced environments where successful digital projects can be created (almost) from scratch. Bridges the gap between marketing, sales, and technology.

It's even easier to describe Martijn - Martin or Marty. Easier than the official business statement above. This Digital Marketing & eCommerce Geek is/has:

  • Dutch heart, Kiwi blood
  • No-nonsense, direct & pro-active
  • Metalhead, sci-fi & retro gaming geek

Creating Digital Marketing & eCommerce solutions that rock! 🤘

Digital Marketing & eCommerce Expertise Line-Up

Just like a great gig, the full line-up takes a bit longer. It's a wide range of Digital Marketing & eCommerce Experience via jobs and freelance projects in Europe and New Zealand. Experience the power of Digital Marketing. Are you ready to rock?

Online Advertising

How to get the right people to your online shop? And how to convert them into customers? It is the most rewarding part of online marketing. It's an art and part science. Just don't rely solely on paid promotions. Make sure the mix is spot on.

Search Engine Optimisation

Even though the words "Search Engine" are in the name, it all revolves around your (future) customers. Your online channels should help them out and provide solutions or answers then ranking follows automatically.

Social Media

Which social media channel fits your brand and (potential) customers? No need to create accounts all over the place, just make sure you connect to your audience via the right social media platform. But that isn't always the standard one(s).

The amazing brands I work for or have worked for

Global Digital Marketing & eCommerce experience in a variety of industries: Travel & Tourism | ICT (B2B) | Renewable Energy.

Digital Marketing that Packs a Punch

  • No-nonsense: let's get it done & let the results speak!
  • The road to success isn't about following the crowd.
  • Creative and alternative solutions that lead to success. Don't just do it because it is hip or trendy, only do it if it makes sense.
  • Remote or Hybrid Working is KEY as offices limit creativity.
  • Always looking for ways to make changes and taking it to the next level.

Ready To Find Out More?

There always more to tell and more to show, especially with an experienced Digital Marketing & eCommerce Geek like Martijn!

Digital Marketing & eCommerce Toolkit

Extensive knowledge of and experience in using the following tools...
And remember, expert in bridging the gap between back-end aka developers and front-end aka sales & customers!


How to use and implement Rental Car Manager vehicle booking system: web-based or via API. Taking vehicle hire to the next level.


Booking software like Zaui and Rezdy. Knowledge of how to strategically use it, implement it and get more out of it.


Extensive experience with alternative analytics tools like Matomo and Plausible but of course also the more mainstream ones like Google Analytics or Adobe Analytics.
Marty - hiking in NZ to get away from it all


Setting up, managing and tweaking website via CMS like WordPress, SilverStripe and custom ones.


Setting up & creating campaigns via advanced systems like Brevo (formerly SendInBlue), Mailchimp and Hubspot.


Extensive experience in affiliate marketing, both on the side of advertiser as well as on the publisher's side. Knowledge of the majority of affiliate networks and setting up custom networks via tools like Scaleo.

A Short Overview of my Digital Marketing Toolkit
of course, there is heaps more to see or talk about

A Passionate Digital Geek

A passion for Digital Marketing & eCommerce that is combined with other passions, when possible. Or to get the creative juices flowing.

  • Travel: exploring cities & hiking the countryside
  • Gaming: arcade & pinball
  • Local food & snacks
  • Music - live & vinyl
  • Craft beer

To name a few things that are also important and are sometimes combined with Digital Marketing & eCommerce to create even better results.

"Es muss nur immer Musik da sein" 🤘 There just always has to be music! - 33 RPM by Broilers

A Dutch Kiwi based in New Zealand, an experienced Digital Marketing & eCommerce Geek. Experience in a wide variety of industries:

  • Information & Computer Technology (B2B)
  • Consumer Electronics
  • Renewable Energy
  • Travel & Tourism

Work experience via jobs & freelance projects focussed on markets in Australia, Belgium, New Zealand, The Netherlands and the United Kingdom. A true international Digital Marketing & eCommerce Geek who is used to working in ever-changing environments with a local & international customer base.

Raised in Europe, based in New Zealand.

See More or Connect

Get in touch with this multi-tasking, pro-active Digital Marketing & eCommerce Geek, who is New Zealand-based but has heaps of experience overseas.

Creativity is getting away from standard Digital Marketing & eCommerce paths

Are you craving creativity has always been one of my favourite questions to ask. Therefore all my Digital Marketing & eCommerce projects are done under the Craving Creativity brand name. But what is creativity?

For me, it is getting results by getting away from the many standard solutions & methodologies out there. Especially in Australia and New Zealand, countries that do have a nice thriving digital mentality and start-up eco-system, there are still too many marketers and agencies that follow standard practices and tools without asking whether there might be a better solution around.

My worldwide Digital Marketing & eCommerce experience combined with an infinite curiosity means that I have my eyes on other markets and see what is happening there. Start-ups and new tools are created everywhere, not just in our own backyard.

Analytics – The Power of Data

Knowledge is power. Data is power. However, why select the first free data analytics tool that comes to mind? Too many brands, especially small & medium, don’t realise that they make their lives so complicated by getting a dashboard that delivers too much info. The info they’re never going to look at or use. And they don’t realise that nothing is free in life. You’re always paying for it, sometimes in dollars and other times by handing over your (customers’) data to Big Tech.

Think before you start asking for random data. Test before you start implementing random (free) tools. There’s often a better and easier-to-use – and more secure – solution out there for you.

Having It Also Means Protecting It

When you have data in your systems you’ll also have the burden to take care of it. To keep it clean and accurate so when it is used, it is accurate and up to date. Too many companies start with a simple mailing list or database that gets polluted as it gets exported and imported in other systems and tools, without making sure there is a way to keep it all up to date. Incorrect data might be even worse than not having any data at all.

Are you aware that the data you consider to be your data is actually your customers’ data? You are simply borrowing it and using it to make your customers’ lives better or make things easier for them. Do you know how to deal with a request to forget from customers? Or do you know where you store your customers’ data? In New Zealand? Are you sure? Many cloud solutions or third-party systems have servers on other continents.

Social Media is Expanding Faster than Ever Before

The first rule of social media for brands and companies is that you don’t have to be active on every social media platform, only the ones that are relevant to your customers. The second rule of social media is that if you do decide to be active on a specific social media platform it MUST be AUTHENTIC and relevant. You’re not that to just post your brand name or products. You’re there to engage with customers.

Even if you know which social media platform is relevant or important for your customers, that can always change. Some social media systems seem to be around forever and don’t seem to be losing popularity, but it is always possible.

The rebranding from Twitter to X and all the changes there have shown that it is possible to upset your fans. New social media platforms are always lurking to steal attention from the Big Tech social media systems. Some are successful while others might be around for a short amount of time.

Make sure you ride the correct social media wave and aren’t stuck on a platform that not many of your customers use anymore. Oh and make sure to target the innovators among your customers as well. They have a keen eye for changes and are often on new systems before the majority of your customer base ends up there.

Keep an eye on all the changes in the world of Digital Marketing and eCommerce. Change is good.

Trust in Digital Marketing & eCommerce

There is no one solution or one answer to a Digital Marketing or eCommerce challenge or issue. The only solution that matters for your brand or your organisation is the one that delivers the best result for YOU.

There’s no point in discussing who is right or what tool or system is better. Use what is there, tweak it and build upon it, add & improve, then let the results speak for themselves.

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